Sleed In-House Social
An agency's own feed is the job nobody is briefed on: it has to look like the work you sell, made in the time left over.
Sleed In-House SocialThe brief
Sleed needed a constant stream for its own channels — awards, hires, seasonal greetings, product explainers about GA4 and Facebook CAPI, workshop announcements. There is no client to approve it and no budget line to protect it, which is exactly why it usually looks worse than everything else an agency makes.
The move
I treated the agency like a client. Each strand got its own visual footing — awards go dark and typographic, seasonal posts go illustrated, the technical explainers borrow the product's own colour so a GA4 post looks like GA4 — while the Sleed mark sits in the same place every time and holds the feed together.
The detail
The technical posts were the hard ones: nobody scrolls for a consent-mode explainer. So they are drawn as something to look at first and read second — a maze, a rocket, a hand holding a padlock — and the terminology is placed around the illustration rather than stacked on top of it.
- In-feed posts, stories and motion for the agency's channels
- One mark position across every strand of content
- Technical explainers illustrated rather than diagrammed
- Produced alongside client work, for two years