Chara VeniouBrand & Packaging Designer
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Illustration · EditorialIndependent · 2017

The Chained Elephant

A story about a rope that could be broken but never is — drawn in pencil, so the weight of the chain is something you can see in the grain.

The Chained ElephantThe Chained Elephant
ClientIndependent
Years2017
RoleIllustration · book design
ScopeIllustration · Editorial
FormatLandscape picture book — cover and interior illustration
TeamText by Jorge Bucay · illustration mine

The brief

Bucay's fable is short and carries one idea: the elephant stays put because, once, it couldn't leave. The illustration had to carry the whole book — the cover, the spreads, and the thumbnail it would be seen at first.

The move

Everything is pencil on paper, drawn freehand, with a single orange as the only colour in the book. The chain does the narrating: it crosses the cover, cuts the spread in two, and is the one element whose weight never changes.

The detail

The elephant was drawn from the skin down — the ear, the eye, the folds behind the trunk — because a fable about restraint only works if the animal is real enough to feel sorry for.

The Chained Elephant
The Chained Elephant
The Chained Elephant
The Chained Elephant
The Chained Elephant
The Chained Elephant
The Chained Elephant
The Chained Elephant
The Chained Elephant
The Chained Elephant
The Chained Elephant
The Chained Elephant
The Chained Elephant
The Chained Elephant
The Chained Elephant
The Chained Elephant
Production notes
  • Storyboarded page by page before final art
  • Freehand graphite drawings on paper, scanned at size
  • One spot colour across cover and interior
  • Cover and interior laid out as a landscape book