Frezyderm Cinema Campaign
Two screens, one summer: a spot for a dark room and posts for a bright phone, made to be the same campaign.
Frezyderm Cinema CampaignThe brief
Frezyderm was pushing sun care for children into the summer of 2023, and the buy was cinema — a captive audience in the dark — plus the everyday feed. The two could not be one file scaled twice: one is watched from a seat, the other is scrolled past on a phone.
The move
I worked across art direction, design and motion within the team, so the spot and the posts came out of the same set of pieces. In the cinema, water and skin hold the frame and the product arrives last. On the feed the same range breaks into a carousel where each product gets its own panel, and the swipe does the work the spot's timeline did.
The detail
The cinema cut is built for a screen that gives no second chance: the claim — πρωτοποριακή wet skin formula, water resistant — stays up long enough to be read from the back row, in both languages, before the pack appears. The social set keeps the same blue and the same order of information, so someone who saw the spot recognises the post.
- Cinema spot — art direction, design and motion
- Carousel and in-feed posts from the same artwork
- Greek and English claims set to be read at distance
- Delivered as part of the Sleed team