Rabbit App Social & Ads
Templates are the real deliverable: the design has to survive being filled in by other people, week after week, without me in the room.
Rabbit App Social & AdsThe brief
Rabbit, the Greek grocery delivery app, runs on a constant feed — offers, new categories, a promise about how fast the bag arrives — plus Google Ads in every size the network asks for. What was needed was not a campaign but a kit the team could keep filling in without it drifting.
The move
I designed templates rather than posts. One yellow, one hand-drawn headline style, one place for the photograph and one for the number, so a −25% and a fresh-vegetables post are recognisably the same brand with nothing redrawn between them. The Google Ads sizes come out of the same set, cut down rather than rebuilt.
The detail
Templates fail at the edges: a long Greek headline, a price with three digits, a banner ninety pixels tall. The type is set with room to grow and the lock-up keeps its order at every size, so a filled-in post still reads as designed rather than assembled.
- Post and story templates for weekly content
- Google Ads sizes from the same artwork
- Greek headline type set with room to grow
- Animated versions for the feed