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Logofolio
Branding · MarksVarious · 2017 – 24
Logofolio
A collection of marks is a portfolio of decisions: what to keep when there is only one shape left.
LogofolioThe brief
Identity work for bakeries, bands, publishers, consultancies, NGOs and food brands — different sectors, the same question each time.
The move
Every mark here was drawn to a minimum size before it was drawn to look good, because that is the constraint that survives the client presentation.
The detail
Seen together, the set shows the range: geometric and drawn, wordmark and symbol, the quiet ones and the ones that had to shout on a shelf.
Production notes
- Marks supplied with minimum sizes and clear space
- Vector files prepared for print, screen and fabrication