Nuxe Social Content
No shoot behind the post: the scene is built in Photoshop and still has to survive being looked at closely.
Nuxe Social ContentThe brief
Nuxe needed a steady stream of social content for the Greek market — new products, seasonal pushes, a feed that had to stay recognisably Nuxe — without a photoshoot standing behind every post.
The move
I built the photograph instead of taking it. Each product is composited into an environment that argues for what it does: a cleanser into water and ripples, a summer oil onto a towel with cut grapefruit, a fragrance into petals. The post reads as a shoot, not as a pack shot on a background.
The detail
The manipulation only holds if the light agrees — shadow, reflection and the way a bottle sits in water are matched to the environment before anything else is touched. Posts, stories and the grid are checked together, because on a profile page they are seen as one image.
- Product photography composited into built environments
- Light, shadow and reflection matched per scene
- In-feed, story and grid versions from one artwork
- Two years of content held to one look