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SNFCC Digital Reading
Series across editions · 3:2 · 3-up
Printed programme · 4:5
Digital adaptation · 4:5 · on screen
Digital · BrandingSNF Cultural Center · 2019 – 20
SNFCC Digital Reading
A series identity has to be a system, because someone has to produce next month's in an afternoon.
SNFCC Digital ReadingThe brief
The Digital Reading series needed an identity that held across a monthly cycle of print and digital material, made in-house at pace, by whoever was available.
The move
I rebranded it as a repeatable frame — fixed masthead, fixed grid, one variable field per edition — so each month looks like the series and still looks new.
The detail
The template was designed for the person producing it, not for the portfolio: a single page of rules, and everything else locked. It ran monthly, and the contract was renewed on performance.
Series across editions · 3:2 · 3-upPrinted programme · 4:5Digital adaptation · 4:5 · on screenProduction notes
- Series identity and monthly template system
- Print and digital produced in-house each month
- Rules kept to one page so the system survived hand-over