SNFCC Jazz Chronicles
With the hall closed, the poster had to move: the same identity, redrawn for a feed you scroll past in a second.
SNFCC Jazz ChroniclesThe brief
Jazz Chronicles, the SNFCC series dedicated to Greek jazz, could not have an audience in the room. The concerts were recorded and had to reach people at home through social media — so the series identity had to work as a story and a post, not as a poster in a foyer.
The move
I animated the series identity instead of illustrating each concert. Shapes from the Jazz Chronicles system — arcs, grids, half-circles — move against a fixed type lock-up, so every musician gets their own artwork while the series stays recognisable from the first frame.
The detail
It is made for a thumb: the name lands in the first second, the swipe-up sits where it always sits, and everything reads at story size on a phone held at arm's length. Stills and motion come out of the same file, so the feed and the stories never drift apart.
- Series identity animated for stories and in-feed posts
- Artwork per concert out of one moving system
- Type lock-up fixed so the series reads at a glance
- Produced monthly through lockdown