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Thanopoulos Social
Digital · AdvertisingThanopoulos · speculative · 2023
Thanopoulos Social
Supermarket promotion is usually a percentage shouting over a product shot. The exercise was to keep the percentage and still build a scene worth stopping for.
Thanopoulos SocialThe brief
A speculative set of social content for Thanopoulos: weekly promotions across unrelated categories, in a feed where the only thing that really changes is the product and the number.
The move
Each promotion gets its own world instead of a template. Baby detergent becomes clouds and stars around a -40%; the chocolate offer becomes a marble slab and a swipeable line-up where every bar is labelled like a menu.
The detail
Stories, in-feed posts and carousels are built from the same set of props, so a week of content holds together even when the products have nothing to do with each other.
Production notes
- Concept and art direction per promotion
- Story, in-feed and carousel versions
- Product photography composited into each scene
- Greek copy set into the layouts